When the temperature drops below zero and the wind chill advisory kicks in, the last thing on most Wisconsin parents’ minds is, “Hey, let’s go outside and take pictures.” The instinct is to hibernate, wrap everyone in blankets, and wait for spring.

But here’s my opinion… if you only document your family when it’s 70 degrees and everyone’s comfortable, you’re skipping half the story. Winter here isn’t just a season. It’s a lifestyle. It’s red noses, bulky snowsuits, foggy glasses, and the kind of laughter that hangs in the crisp air.

Here’s the funny thing—winter is actually one of the easiest times to get genuine, authentic photos. Why? Because it’s cold! People can’t just stand still and force a smile for the camera. Instead, they move, they cuddle up close, and they interact with each other. All those candid, beautiful moments just naturally happen. Plus, there’s a huge practical advantage: snow acts like a giant, built-in reflector. It bounces light everywhere, making faces look brighter and more evenly lit, even on a cloudy day.

Why winter family photos are worth it (even when you’re questioning your choices)

Winter photos force connection. You can’t stand six feet apart “posing” when it’s 18 degrees out. You end up shoulder-to-shoulder because you’re cold, and that’s the stuff you’ll want to remember.

I’m also a big believer that family photos should feel like your family… not like a stiff holiday card audition. Winter gives you built-in activities that create genuine expressions without you having to beg anyone to “say cheese.”

1. The Great Snowball Ambush

This is the easiest way to get genuine smiles and high energy. You don’t need to direct this scene much. Just get the family outside, point to a spot, and yell, “Go!”

The key here is to keep shooting through the chaos. Don’t stop to check the back of your camera. You want the snow flying in the air, the look of shock when dad gets hit in the shoulder, and the triumphant grin of the toddler who finally made a snowball that held together.

Pro tip: Wear bright colors. Since Wisconsin winters are often white and gray, having your family in mustard yellows, bright reds, or deep teals makes them pop against the background.

  

2. The “Up North” Cabin Vibes (Even at Home)

You don’t need a cabin in Minocqua to get this vibe. You just need a window, a blanket, and something warm to drink.

Some of the best winter photos happen right after you come inside. Capture the process of shedding the layers. The pile of boots by the door, the wet mittens drying on the radiator, and the kids wrapping themselves in blankets on the couch.

Get low to the ground and take photos of them sipping hot cocoa. Focus on the details—the steam rising from the mug, the marshmallows sticking to lips, and the rosy cheeks that are slowly returning to their normal color. These quiet, cozy moments are the perfect balance to the high-energy outdoor shots.

3. The Sledding Hill Action Shot

Every Wisconsin town has that perfect sledding hill. It’s steep, it’s icy, and it’s packed with families on a Saturday.

For candid photos, hang at the bottom (off to the side… safely, please) and shoot as they fly past you….that mix of terror and joy is unbeatable!

Also, don’t ignore the walk back up! Big siblings towing little kids, parents huffing and laughing and everyone collapsing at the top for a breath… those are the real-life frames I love most!

4. Building the Snow Masterpiece

Build something from snow—a snowman, a fort, or just a chaotic pile of frozen chunks. It’s a memory machine.

Pro tip: focus on the teamwork. Zoom in on mittened hands sculpting snow. Then, pull back. Capture the wide shot—the kids, grinning, next to their crooked masterpiece.

 

And if the snowman’s lopsided or hilariously weird? Even better. 

5. The Gentle Snowfall

We get plenty of blizzards, but we also get those quiet days where big, fat snowflakes float down gently. This is the time to head to the backyard or a local park.

Have your kids look up at the sky and try to catch flakes on their tongues. It sounds cliché, but it works every time because they have to be still and focused. The light reflecting off the falling snow creates a magical, glittery effect around them.

6. Ice Skating Bloopers

If you’re brave enough to hit the ice, bring the camera. But here is my advice: don’t just photograph the people who are good at skating.

Photograph the wobbles. Photograph the dad holding onto the wall for dear life. Photograph the two friends holding hands to keep each other upright. These are the moments that show connection and trust (and a little bit of panic). It’s real life, and it’s hilarious.

Frequently Asked Questions

How do I keep my gear working in the cold?

Batteries hate the cold. They drain incredibly fast when the temp drops. Keep a spare battery in an inside pocket of your coat, close to your body heat. If your camera or phone dies, swap the battery for the warm one, and you’re back in business. Also, leave your camera in your bag when you first come inside to let it warm up slowly—this stops condensation from forming on the lens.

What time of day is best for winter photos?

In summer, you have to wait until late evening for that pretty “golden hour” light. In winter, the sun stays lower in the sky all day, and it sets early. You can get beautiful light at 3:00 PM or 4:00 PM. Just make sure you head out before 4:30 PM, or you’ll be shooting in the dark!

My kids hate the cold. How do I get them to cooperate?

Bribery works. I’m serious. Promise hot chocolate or a movie marathon immediately after. Also, keep the session short. You can get amazing photos in fifteen minutes. Don’t drag it out for an hour. If they are crying because their toes hurt, the photos won’t be cute anyway.

Want to be in the photos with your kids this winter?

I’ll brave the cold with you!

Studio 29 Photography offers family sessions built around candid moments and finished heirloom artwork. I’m based in Southeast Wisconsin and photograph families in Milwaukee, Mequon, and the surrounding areas. If you want images that feel real and are meant to be printed, framed, and lived with, that’s exactly how I work.

Sessions are relaxed and guided, with space for real connection instead of stiff posing. I photograph with wall art and albums in mind from the start, and I help with planning, styling, and turning your images into something you’ll actually see every day.