Let me tell you a little story about a spider…not the kind that sends you running for the nearest shoe, but the kind that spins digital webs: the search engine crawler. These little bots scurry across your website, connecting one link to the next, figuring out what your site is all about, and ranking your pages accordingly.

During a recent 1:1 mentor session with a photographer, I revealed one serious lightbulb moment for my her. She had stunning work, a beautiful site, and regularly blogged client sessions… but her site was a ghost town in terms of organic traffic. Why? No internal links.

Every blog post and page was an island. Gorgeous, yes. But isolated. We changed that and within a few months, her website traffic will start climbing. Visitors will stay longer, click through more content, and her Google rankings will raise!

So today, I want to break down exactly what internal linking is, why it’s so important for photographers, and how you can start weaving your own digital spiderweb (without getting tangled).

What Is Internal Linking?

Internal linking is when you add a hyperlink on one page of your website that points to another page on your same site.

Think of it like this: your homepage is the front door of your photography business, and internal links are the hallways that lead visitors to the rest of the rooms — your blog posts, service pages, contact form, and beyond. It’s simple, but wildly effective!!!

For example:

• In your blog post about a fall family session, you link to your “Family Photography” service page.
• On your “About Me” page, you link to your latest blog post featuring a behind-the-scenes look at your editing process.
• In a blog post about prepping for engagement shoots, you link to your “Engagement Gallery” or a helpful blog post about what to wear.

Why Internal Linking Matters (Especially for Photography Businesses)

1. It Helps Google Understand Your Site
Search engines rely on internal links to crawl your site. When you link strategically between pages, you show Google how your content is connected. This makes it easier for them to index your pages and understand the full picture of your business.

2. It Keeps Visitors on Your Site Longer
If someone reads your blog and has nowhere to go next, they bounce. But if you link them to a relevant service page or another post, they’re more likely to stick around. That increased engagement signals to Google that your content is valuable.

3. It Builds Authority Across Your Site
When one high-performing page links to others, it shares its “SEO juice” (a very technical term, obviously). That helps lift up your newer or less visible pages.

4. It Creates a Better User Experience
You’re not just doing this for search engines — you’re helping real people. Internal links guide your visitors through your content in a natural, helpful way, leading them closer to booking you.

How to Add Internal Links

Here’s how I teach this during my 1:1 Photography Mentor Sessions:

Step 1: Start with Your Blog Posts

Go back through your recent posts. Can you naturally link to your services, galleries, or older blog posts? Aim for 2–3 internal links per post. Keep it relevant and helpful.

Step 2: Use Descriptive Anchor Text

Avoid “click here.” Instead, link meaningful phrases like “Milwaukee engagement photography tips” or “my newborn session pricing guide.” That helps with both SEO and clarity.

Step 3: Link to High-Priority Pages

Your most important pages (services, about, contact) should be linked to frequently from your blog and throughout your site. This tells Google: hey, this page matters.

Step 4: Create Category Hubs

If you blog family sessions, weddings, and branding shoots, you will want to create separate category pages. It’s the best way to organize content for both users and search engines.

Step 5: Make It a Habit

Add internal linking to your blogging checklist. It only takes a few minutes, but the SEO payoff compounds over time.

Yes, This Stuff Can Feel Overwhelming

Especially when you’re juggling editing queues, emails, social media, and the occasional coffee spill on your keyboard. But that’s why I offer 1:1 Photography Mentor Sessions.

During these coaching calls, I walk you through practical, no-fluff strategies that actually move the needle; like how to use internal linking to build a “spiderweb” that keeps clients crawling (in a good way) through your content.

One of my past mentees implemented these linking strategies and saw a 40% increase in organic traffic within just a few months. And that was before we even touched her homepage SEO.

Why Internal Linking Matters in Your SEO Strategy (and How I Can Help)

Real talk: SEO can feel like trying to solve a puzzle with missing pieces , especially when your day is already packed with shoots, editing, and running a business. That’s where I come in.

During my 1:1 Photography Mentor Sessions, I guide you through the exact steps to strengthen your site’s SEO, including a deep dive into why internal linking matters, why external linking matters, how to implement schemas and train Ai to start recommending your business. We’ll look at your current content, find missed opportunities, and create a plan that makes your website more searchable, more engaging, and more likely to convert visitors into clients.

One mentee followed the internal linking plan we created together and saw a 40% jump in organic traffic by connecting her content more strategically and applying the other techniques I’ve taught her.  👉 Book a 1:1 Photography Mentor Session with Ren

FAQ: Why Internal Linking for Photographers

What is the difference between internal and external links?

Internal links point to other pages on your own website. External links point to pages on other websites. Both are helpful for SEO, but internal links help structure your site for search engines and visitors.

How many internal links should I include in a blog post?

Aim for 2–5 internal links per post, depending on length. Prioritize relevance and user experience but don’t force links if they don’t make sense.

Can internal linking hurt my SEO?

Only if you overdo it or use spammy practices like stuffing keywords or linking the same phrase too many times. Keep it natural, helpful, and relevant.

Should I update old blog posts with new links?

Absolutely. Updating older content with fresh internal links can breathe new SEO life into your site and help guide users to newer pages.

Do internal links help with ranking new pages?

Yes! Linking to newer or less-visited pages from high-traffic posts can help search engines discover and index those pages faster.

Is this something I can DIY, or should I hire someone?

It’s 100% doable yourself! But if you want help building a personalized SEO strategy for your photography business, apply to book a mentor session with me. I’ll make it feel way less scary!!

When should I hire a business coach or mentor?

If you’re stuck spinning your wheels and want clarity fast, a one-on-one session can cut through the noise and give you a real action plan.

Your photography business deserves to thrive. And the momentum you’re craving? It’s closer than you think. Let’s find your groove again! I’d love to help you build the photography business of your dreams!! Apply now to work with me!

Wrap-Up: Why Internal Linking Matters for Photographers

Whether you’re blogging every week or just getting started, understanding why internal linking matters is key to building a stronger, smarter photography website. It’s one of the easiest ways to improve your SEO, guide clients through your content, and help Google understand your business.

Ready to stop guessing and start seeing real results from your website? 👉 Book a 1:1 Photography Mentor Session with Ren I’ll help you create a solid SEO foundation — and teach you why internal linking might just be your website’s secret weapon.

I am the photography business coach who points out the real gaps, sees the opportunities you might be missing, AND gives you on the spot strategies on how to leverage them!

I love working with photography business owners who are done circling the same problems and tired of watching everyone else win! If you want that kind of coach in your life and business APPLY NOW to work with me and I will tell you what your best next step looks like.

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About Ren Lenhof

Ren Lenhof is the creative force behind Studio 29 Photography. With over a decade of experience capturing candid family moments and mentoring photographers nationwide, she’s passionate about helping others build sustainable, joy-filled businesses. Through her warm, strategic coaching style, Ren empowers photographers to improve their communication, create unforgettable client experiences, and grow a business that keeps people coming back year after year.