In the modern professional world, the “bland boardroom” is becoming a thing of the past. Companies are realizing that four beige walls and fluorescent lighting don’t exactly spark innovation. If you’re planning your next team strategy session, board meeting, or creative brainstorm in Milwaukee, it’s time to consider the impact of your environment. At The […]
How do photographers optimize for Social Search and AEO in 2026? To be found by clients using AI assistants and social search bars, photographers must shift from “social engagement” to “searchable data.” Key steps include: Optimizing profile names with niche-specific keywords and location. Writing captions that include keyword-rich “AEO Context Paragraphs.” Manually adding Alt Text […]
Summary / TLDR How can photographers balance business and parenthood? To run a profitable photography business as a parent without sacrificing family time, photographers must shift from manual hustle to automated systems. This article outlines four key strategies: implementing automated lead inquiry workflows, focusing on Social Search (SEO) over viral social media trends, using high-filtering […]
A few years ago, I tried to teach myself how to do Scorpion Pose (Vrischikasana). I watched YouTube tutorials, read blog posts, even downloaded an app. And you know what? I still ended up toppling over like a poorly stacked Jenga tower. What I didn’t realize is that in order to do that pose, you […]
Let me tell you a little story about a spider…not the kind that sends you running for the nearest shoe, but the kind that spins digital webs: the search engine crawler. These little bots scurry across your website, connecting one link to the next, figuring out what your site is all about, and ranking your […]
Rewind to a few weeks ago; I was in Garden City, New York, photographing a branding session for Rachel Perry when this motorcycle roared past us…powerful exhaust rumbling that I could feel vibrating up my legs into my gut. And in that moment, instead of being annoyed or irritated or startled by the interruption, I […]
You know that weird limbo between busy and booked? Where you’re editing late into the night, juggling inquiries, but somehow… your calendar still has gaps. You’re working your butt off, but your bank account isn’t celebrating. I’ve been there, and I know how maddening it feels!!! You’re not lazy and you’re not untalented; your photography […]
Let’s skip the fluffy intro and get real: I was on the edge. Like, staring-into-the-abyss, questioning-my-life-choices kind of edge. My calendar was full, but my energy was tanking. The passion I once had for photography started to feel like a heavy weight I had to drag through every day. Sound familiar? If you’ve ever found […]
Just yesterday, I harvest 34 jars of golden honey from my own hive. Yep, I’m not just a photographer and mentor, I’m also a beekeeper!! And every time I drizzle my own organic honey on a breakfast bagel, I’m reminded how dang smart bees are!! They don’t rush. They don’t second‑guess. They just… know what […]
You have your camera, and your kids are finally playing nicely together for a fleeting moment. You raise the camera, ready to capture this precious memory, but the resulting photo feels… off. It’s a little chaotic, a bit messy, and doesn’t quite capture the beautiful scene you saw with your own eyes. If this sounds […]
