Let me guess. You became a photographer because you love capturing real, raw moments, not because you were dying to write Instagram captions at 11 PM or dream up a blog post while editing a wedding gallery. And yet, here we are. Marketing your photography business online has somehow become a second full-time job. You […]
If you’re a photographer and you’ve dabbled with ChatGPT but haven’t seen a clear ROI…this post will show you how to stop treating it like a content crutch and start using it like a strategic booking tool. Because here’s the truth: ChatGPT isn’t just a shortcut. It’s the new search engine. Potential photography clients are […]
Let’s be real for a second. If you’re a photographer, your “lead tracking system” probably looks something like this: Scrolling through Instagram DMs, then digging through emails and hoping you remember to follow up later and sticky notes. So many sticky notes. You’re not unprofessional. You’re just busy. Between sessions, editing, blogging, sending galleries, wrangling […]
If you’ve spent any time online lately, you’ve probably noticed the internet is obsessed with acronyms. SEO, AEO, GEO, AISO… it’s like alphabet soup out there! And if you’re a photographer or creative business owner just trying to get seen online, you might be thinking, “Do I really need to care about all of this? […]
The other day, I sat on the floor in my home office with my 10-month-old. He was admiring himself in the mirror. It was so cute – him recognizing himself and smiling so big! We both cracked up. Then I looked over at the clock and realized a few years ago, I would’ve missed this […]
AI isn’t just for Silicon Valley dudes named Chad. It’s for the real-life multitaskers — the business owners, content creators, photographers, moms — aka people like us who have approximately 3 minutes of free time and a business to run. This is exactly how I use AI behind-the-scenes to save time, show up consistently, and […]
I’m Ren Lenhof — a Milwaukee-based photographer who’s been in the game since the Tumblr days…back when we mailed burned CDs and no one knew what a “reel” was. Now? I teach photographers and creatives how to run lean, efficient, personality-packed businesses — with AI doing the heavy lifting behind the scenes. And here’s what […]
Running a photography biz today? It’s not just camera clicks and golden hour magic. It’s juggling emails, editing marathons, client care, lead tracking—and somehow remembering to post something on Instagram. AI can absolutely help. But the big question is: GPT vs Agent—what’s the difference, and which one actually pulls its weight? Let’s break it down […]
Let’s get something straight: Yes, AI is changing the job market. No, that doesn’t mean you’re getting replaced. But it does mean your role is about to shift — big time. Most people are still stuck on the “AI is coming for our jobs” narrative. But they’re missing the bigger picture: AI isn’t just replacing […]
If ChatGPT keeps giving you captions that sound like a corporate intern wrote them during their lunch break, it’s not the tool—it’s how you’re using it. Let’s fix that in under 5 minutes. First: Your Brand Voice Is NOT “Friendly” I need you to get way more specific than “fun” or “professional.” Here’s what ChatGPT […]
