(Short answer: yes… and here’s why.) If you’re a parent in Wisconsin scrolling Google at 11pm typing “Is it worth it to hire a professional family photographer?” you’re in good company. I see this question popping up online every week, especially from families in Milwaukee, Mequon, Cedarburg, Grafton, and all around Lake Country who want […]

The holiday season is the perfect time to dress your little ones in something extra festive, and if you’re searching for the cutest holiday outfits for kids, you’re in the right place. I’ve rounded up a curated selection of cozy knits, classic plaid, cheerful reds, and picture-perfect pieces from some of my favorite brands Carter’s, […]

“I need more wall space… they’re ALL so good!” That’s what Kaitlin said last year when she opened her gallery & I’m pretty sure she’s going to say it again this year!!!!! Our most recent family photo session at Big Bay Park in Whitefish Bay Milwaukee Wisconsin was so beautiful and fun!! After 18+ years […]

Southeast Wisconsin is a treasure trove for families looking to capture timeless moments through photography. With its mix of rolling prairies, vibrant gardens, historic parks, and Lake Michigan’s shoreline, this region offers countless picture-perfect backdrops. Whether you’re planning seasonal portraits or milestone family photos, the best parks for family photos in SE Wisconsin provide the […]

Last night, I pulled out the ice bin from our wedding, filled it with all-natural bubble bath, tossed in a few rubber duckies, grabbed some mums from the yard… and boom. A simple evening turned into one of my favorite photos of Baby Lake to date!! Here’s the thing: you don’t need a Pinterest-perfect backdrop […]

I still get chills when I think about lighting that evening on Milwaukee’s Lake Michigan beach. Carly and Chaz arrived and the universe basically said, “Okay, it’s showtime.” The sunshine was gentle and golden and the breeze just enough to make her hair move around her face. Fast forward a few days after our session; […]

If you are lowering your prices or offering freebies just to get booked, hear this: discounts do not create loyalty. Yes, they might fill your calendar short term. But research in consumer psychology shows that price-driven customers are the least loyal. They are far more likely to switch brands or service providers for the next […]

“I just want one photo where I don’t hate how I look.” She said it under her breath, trying to laugh it off, but I heard her. And I felt it. Because I’ve said the same thing. Before I became a mom, I thought I understood why women hesitated to be in front of the […]

I used to think I understood how stressful picking outfits for family photos could be. I’d reassure clients with tips, pin inspo boards, and send gentle reminder emails that said things like, “Coordinating, not matching, is key!” But then I became a mom. And had to get three of us dressed,  at the same time, […]

Last week, I had one of those “mom moments.” You know, the kind where your kid does something so effortlessly cute that you have to grab your camera before the moment slips away? That’s Baby Lake for me. Sometimes I bring him to The Green Room—my cozy, plant-filled photography studio here in Milwaukee and we […]

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