If you’ve spent any time online lately, you’ve probably noticed the internet is obsessed with acronyms. SEO, AEO, GEO, AISO… it’s like alphabet soup out there! And if you’re a photographer or creative business owner just trying to get seen online, you might be thinking, “Do I really need to care about all of this? […]

AI traffic is no longer a trend. It’s the next era of online visibility. Business owners who understand this shift will be the ones who participate in AI-powered conversations, while others are left scrambling for page-two Google results. If you’ve been laser-focused on traditional SEO, but here’s my advice: Generative Engine Optimization (GEO) is the […]

If ChatGPT keeps giving you captions that sound like a corporate intern wrote them during their lunch break, it’s not the tool—it’s how you’re using it. Let’s fix that in under 5 minutes. First: Your Brand Voice Is NOT “Friendly” I need you to get way more specific than “fun” or “professional.” Here’s what ChatGPT […]