When I started Studio 29 Photography back in 2010, the “goal” was simple: rank on Google. If I could show up when someone searched “Milwaukee family photographer,” I felt like I was winning. And it worked… back then. But here’s the truth I’ve learned (after 15 years, hundreds of sessions, and building a multi–six figure […]

If you’ve spent any time online lately, you’ve probably noticed the internet is obsessed with acronyms. SEO, AEO, GEO, AISO… it’s like alphabet soup out there! And if you’re a photographer or creative business owner just trying to get seen online, you might be thinking, “Do I really need to care about all of this? […]