If you’ve spent any time online lately, you’ve probably noticed the internet is obsessed with acronyms. SEO, AEO, GEO, AISO… it’s like alphabet soup out there!
And if you’re a photographer or creative business owner just trying to get seen online, you might be thinking, “Do I really need to care about all of this? Can’t I just post a cute reel and call it a day?” The truth? Yes, you need to care. But it doesn’t have to be overwhelming. Underneath all those fancy letters is one simple goal: making your content easy to find by both humans and AI.
TL;DR
AI search is changing the game. Acronyms like SEO (Search Engine Optimization), AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AISO (Artificial Intelligence Search Optimization) all boil down to creating clear, conversational, helpful content that both search engines and AI tools can find and trust.
For creatives, this means:
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Write naturally and answer real client questions.
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Use detailed descriptions that AI can “understand.”
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Keep your content fresh and valuable.
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Need help? My Magnetic Sales & Messaging Prompt Pack gives you ready-to-use prompts that create AI-friendly, booking-ready content in minutes.
The Classic: SEO
SEO is the original MVP of online visibility. It’s how Google and Bing know your content exists and why your website doesn’t live on page 17 of the search results. Think of SEO like labeling your book in a giant library—you want the right readers to find you.
The key players in SEO?
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Keywords: The search terms people type or say.
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Helpful content: Blog posts, guides, and info that genuinely serve your audience.
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Links: Like other “books” recommending yours.
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User experience: Fast, mobile-friendly, and easy to navigate.
Next Up: AEO
With voice assistants like Siri, Alexa, and Google Assistant, we started asking conversational questions: “Who’s the best family photographer near me who doesn’t make me look awkward?”
That’s where Answer Engine Optimization (AEO) steps in. It’s about answering common questions clearly and concisely so your content can show up in that coveted “position zero” (the quick answer box at the top of Google).
Enter GEO: Generative Engine Optimization
Just when you thought you had SEO and AEO figured out, along comes GEO—Generative Engine Optimization.
If SEO is about ranking on Google and AEO is about voice-friendly answers, GEO focuses on ensuring AI tools like ChatGPT, Google Gemini, and Perplexity can use your content to generate responses.
Imagine someone asks:
“Who’s the best family photographer in Milwaukee for candid, natural photos?”
AI doesn’t just spit out 10 links—it builds an answer based on the content it trusts. If your blog and website content are clear, detailed, and authoritative, AI might weave your name and services into its recommendations.
How to optimize for GEO?
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Create atomic content: Short, information-rich nuggets that AI can easily grab.
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Be credible and specific: The more trustworthy and detailed your content, the more AI will use it.
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Write like a human: AI tools prefer conversational, clear content that mirrors how people talk.
Hi! I’m Ren Lenhof!
The New Acronym That Matters Most: AISO
Artificial Intelligence Search Optimization (AISO) is the big picture strategy—bringing all these methods together. It’s about creating content that works for both traditional search engines and AI-powered assistants.
To nail AISO, focus on:
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Quality and clarity.
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Conversational tone.
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Answering questions comprehensively while staying easy to read.
This is where the online landscape is headed. AI tools are rapidly becoming the first stop for people looking for recommendations, answers, and solutions.
How Creatives Can Start Winning at AISO (Without Losing Their Minds)
You don’t need to memorize every acronym. What you do need is a simple strategy:
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Answer your clients’ questions: Create blog posts and website content that address real concerns and FAQs.
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Use natural, detailed language: AI can’t do much with vague, overly polished jargon.
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Keep your content fresh: Consistent updates show both Google and AI that your business is active and trustworthy.
Why My Prompt Pack Is Your Shortcut
The hardest part isn’t understanding AISO—it’s creating content that checks all the boxes. That’s why I created the Magnetic Sales & Messaging Prompt Pack.
It gives you:
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Prompts to write AI-ready blog posts.
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Website copy that feels natural and inviting.
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Content that’s structured to be found by both search engines and AI tools.
The result? More visibility, more inquiries, and more bookings with way less effort.
FAQ: Buzzwords, Busted
1. What is AISO and why should creatives care?
AISO (Artificial Intelligence Search Optimization) ensures your content can be discovered by both AI tools and traditional search engines.
2. Is SEO dead because of AI?
Nope! SEO is still foundational, but AISO is the natural evolution of being found online.
3. Do I need to blog in 2025?
Yes! Blogs remain a key source for both Google rankings and AI-generated answers.
4. What’s the difference between SEO, AEO, GEO, and AISO?
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SEO = Traditional search engine optimization.
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AEO = Voice and quick-answer optimization.
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GEO = Optimizing for AI-generated answers.
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AISO = The full strategy combining all of the above.
5. How do I create AI-friendly content without spending hours?
My Magnetic Sales & Messaging Prompt Pack helps you craft content that’s both search-optimized and conversational in minutes.
Ready to create content that gets you seen by AI and your dream clients?
Grab the Magnetic Sales & Messaging Prompt Pack now and start booking with less stress!
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