If your brain says, “We should do family photos,” and your nervous system immediately replies, “Absolutely not,” you are my kind of person. Because I wholeheartedly believe family photo sessions are not a quiet walk through a meadow where everyone holds hands and gazes lovingly into the distance. Real family photos usually involve snacks in […]
In the modern professional world, the “bland boardroom” is becoming a thing of the past. Companies are realizing that four beige walls and fluorescent lighting don’t exactly spark innovation. If you’re planning your next team strategy session, board meeting, or creative brainstorm in Milwaukee, it’s time to consider the impact of your environment. At The […]
How do photographers optimize for Social Search and AEO in 2026? To be found by clients using AI assistants and social search bars, photographers must shift from “social engagement” to “searchable data.” Key steps include: Optimizing profile names with niche-specific keywords and location. Writing captions that include keyword-rich “AEO Context Paragraphs.” Manually adding Alt Text […]
Summary / TLDR How can photographers balance business and parenthood? To run a profitable photography business as a parent without sacrificing family time, photographers must shift from manual hustle to automated systems. This article outlines four key strategies: implementing automated lead inquiry workflows, focusing on Social Search (SEO) over viral social media trends, using high-filtering […]
A few years ago, I tried to teach myself how to do Scorpion Pose (Vrischikasana). I watched YouTube tutorials, read blog posts, even downloaded an app. And you know what? I still ended up toppling over like a poorly stacked Jenga tower. What I didn’t realize is that in order to do that pose, you […]
Ready to plan your fall family photos?! It always seems like a simple task, right up until you’re juggling coordinated outfits, tricky layers, and unpredictable weather. Then, just when you think you’ve got it all figured out, someone asks the big question: “Should we bring a blanket?” The short answer is a resounding yes! But […]
Buying a watch as a wedding or anniversary gift feels different than buying almost anything else. It’s not trendy like sneakers and it’s not purely sentimental like a framed photo. A watch sits right in the middle because it’s practical, worn every day, and quietly meaningful. Most women searching for “best watch for husband” or […]
When the temperature drops below zero and the wind chill advisory kicks in, the last thing on most Wisconsin parents’ minds is, “Hey, let’s go outside and take pictures.” The instinct is to hibernate, wrap everyone in blankets, and wait for spring. But here’s my opinion… if you only document your family when it’s 70 […]
Let’s be honest, when was the last time you actually scrolled back through your photos from a few years ago? If you’re anything like the incredible moms I work with, you probably can’t even remember. And I get it. It’s not because you don’t adore those memories. It’s because you have so many of them! […]
Let me tell you a little story about a spider…not the kind that sends you running for the nearest shoe, but the kind that spins digital webs: the search engine crawler. These little bots scurry across your website, connecting one link to the next, figuring out what your site is all about, and ranking your […]
